VEDERE WILL BE 70 YEARS OLD IN 2023
It may be the enthusiasm of finally being back in person, although I don’t think that’s enough, but all the autumn shows, both DaTE in Florence and Silmo in Paris, yielded good and comforting results.
In November, our magazine will be in Athens for CircumEye#4, which, from an event for a few and for the domestic market, tries to make the leap and present itself as a meeting place also internationally, or at least as a good springboard for the Greek market
Almost all specialised trade fairs have maintained their digital version, which was born under the pressure of the pandemic-imposed blockade. I cannot quantify the results. Certainly we cannot overlook the fact that a study by Gartner estimates that by 2025, 80% of business-to-business relations between buyers and sellers will be completely digitalised. In Italy, according to some data from the Digital B2b Observatory of the Politecnico di Milano, in 2021 B2b e-commerce reached +12% compared to 2020, equal to 21% of total Italian B2b transactions. In addition, transactions via Marketplace for B2b e-commerce will grow by 50% compared to 2020, a percentage that has been steadily increasing over the last 3 years. The data comes to me from PrestaShop (a partner in the digitalisation of commerce), which organised an event in Milan in October promoted to discover the new frontiers of digital commerce. This year’s edition focused on the theme ‘B2b e-commerce, a cultural change’.
So, the year is already almost over and we are all getting ready for the 2023 debut in Munich in Germany for opti and immediately afterwards for Mido in Milan at the beginning of February.
For us at VEDERE it will be an exciting event because we will be celebrating 70 years of our publication, a special milestone achieved by few.
Happy end of 2022.