MIDO? YES, THANK YOU. ALSO DIGITAL…
We are perhaps nearing the end of the strangest and most alienating period in the lives of many of us.
In addition to health emergencies and bereavements, everyone, individuals and companies alike, have had to adapt to a new reality, learn to do new things and deal with unforeseen situations.
MIDO Digital Edition is one of them. The week before MIDO we used to prepare the visuals for the stand, check we had enough business cards, update the databases of customers and possible customers, prepare comfortable shoes. None of that now. Yet, Mido is Mido and the excitement, different, is still there.
Companies have taken up the challenge of the times and experimented with new paths.
Tomorrow we will see the results. Whatever they are, I have seen extraordinary changes. I have seen them try to understand how the consumer now relies much more on the opinion of others for his choices, looking for confirmations even online. I’ve seen people take into consideration the fact that they now want to deal with more “human” companies and brands that pay attention to their needs. I have seen people looking for conscious choices and sustainable products. We will also see a Mido on the computer, waiting for the “real” one.