VEDERE Italia, the magazine that covers the Italian market in detail, was launched in 2010.
Some articles and sections are in common with the international version, but special attention is paid to the specific features of the domestic market, trends and new brands, the distribution network and the retail evolution.

Texts in Italian - 8 issues per year (one issue, MIDO Special, merged with VEDERE International) - circulation in Italy only to approximately 10,000 e-mail addresses of opticians and chain shops (68% of the total); wholesalers, buying groups, lens laboratories, designers, agents (18%), manufacturers and distributors (14%).