VEDERE was born in 1953 and became International in 1971. Since 2010 VEDERE returns to pay attention also to the Italian optical market with a dedicated version.

Vedere Italia

Some editorial articles are in common  with the international version but lot of attention is directed to the peculiarities of the domestic market, to the trends and the new brands, to the structure of the distribution, to the changes in the retail system.

Circulation in Italy: more than 5,000 direct mailings of the digital version + 7.000 copies of the paper version.Quarterly Periodicity.

Texts: Italian

The readers in Italy: opticians, chains of optical shops, buying groups, wholesalers, distributors,  manufacturers.

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