VEDERE was founded in 1953 by Claudio Morpurgo who, being polyglot and cosmopolitan, in 1971 transformed it in the first international journal in the world for optics and eyewear.

The word “International” is added to the headline, retaining the name VEDERE which has assumed value ofVedere International

“Brand” beyond  its meaning in Italian.

Since 1971, VEDERE International is so the first international journal for optics and eyewear.

Since 2012 the focus is on the digital version that is sent directly to a database of over 30,000 optical and eyewear professionals in the world.

The paper version is present at all major events in the sector: Silmo/Parigi, Opti/Monaco di Baviera, CIOF /Pechino, SIOF/ Shanghai, IOFT /Tokyo, Vision Expo East/New York, DIOPS/Daegu and at the Hong Kong Optical Fair.

Texts in English.

Quarterly Periodicity

Circulation: more than 30,000 direct mailings of the digital version + 4.000  copies of the paper version.

Texts: English

Circulation by categories:  Opticians, chains of optical shops, buying groups 65% - importers, wholesalers, distributors 20% - manufacturers, designers 10%

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